Client Overview
Client Name: GreenEarth Landscaping Solutions
Industry: Landscaping and Gardening Services
Objective: Boost online visibility, increase local search rankings, and generate more organic leads.
The Challenge
GreenEarth Landscaping Solutions faced several challenges that hindered their ability to attract and convert local clients:
- Low Online Visibility:
- Their website ranked poorly for relevant local search terms.
- Competitors dominated the local search results.
- Limited Website Traffic:
- Minimal organic traffic from search engines.
- Most of their website visits came from paid ads, increasing acquisition costs.
- Unoptimized Content:
- Website lacked keyword optimization, meta tags, and engaging content to drive traffic.
- Poor Local SEO:
- Their Google My Business (GMB) profile was incomplete, reducing visibility in local map searches.
The Solution
BrandFyre Media developed a comprehensive SEO strategy to address these issues and improve the client’s online presence:
- Keyword Research & Optimization:
- Conducted thorough keyword research targeting local and industry-specific terms such as “landscaping services near me” and “garden design [city].”
- Optimized website content, meta tags, and headings for these keywords.
- Local SEO Enhancements:
- Fully optimized their GMB profile with accurate information, service details, and customer reviews.
- Implemented local schema markup to help search engines better understand their location-based services.
- On-Page Optimization:
- Improved site structure and navigation for better user experience.
- Optimized images, reduced page load times, and fixed broken links to enhance performance.
- Content Marketing:
- Created a blog section focused on gardening tips, landscaping ideas, and seasonal maintenance, targeting keywords to boost engagement.
- Developed landing pages for specific services to drive targeted traffic.
- Link-Building Campaign:
- Built high-quality backlinks from local directories and niche-related websites.
Results
1. Significant Traffic Growth:
- Organic traffic increased by 200% within six months.
- The website ranked in the top 3 for 15 local keywords, including “landscaping company [city].”
2. Boosted Local Visibility:
- GMB profile views increased by 250%, resulting in a higher number of calls and inquiries.
- The business appeared in the local map pack for key search terms.
3. Higher Conversion Rates:
- Conversion rates from organic traffic improved by 60%.
- Monthly leads doubled, contributing to a 40% increase in revenue.
4. Reduced Marketing Costs:
- Organic leads reduced the dependency on paid ads, lowering customer acquisition costs.
Key Strategies Delivered
- Custom Local SEO Plan:
- Focused on improving local rankings through targeted keywords and map optimization.
- Performance Tracking:
- Provided detailed monthly reports to track keyword rankings, traffic growth, and ROI.
- Customer Review Strategy:
- Encouraged satisfied clients to leave positive reviews on GMB, enhancing credibility.
Client Testimonial
“The results speak for themselves! BrandFyre Media’s SEO expertise has transformed our business. We’re getting more inquiries than ever, and our online presence has never been stronger. Their team is knowledgeable, responsive, and truly dedicated to client success.”
– David Harper, Owner of GreenEarth Landscaping Solutions
Conclusion
BrandFyre Media’s tailored SEO strategies helped GreenEarth Landscaping Solutions achieve outstanding results, from increased traffic to improved local visibility. If you’re ready to grow your online presence and attract more customers, we’re here to help.
Contact us today to learn how we can drive results for your business!
